Before a product becomes highly promoted, there is a phase of MVP beta-testing, touching the first audience - community or other kind of loyal users, post-MVP hypotheses testing, to prepare the main promotion campaign.

It's often a challenging part to understand which actions should be performed on each steps, especially for lean model when paying agency checks is not considered as an option.

Some key points to mind:

• Social posts
• Investigating the related press (e.g. finding who wrote articles about competitors)
• Sharing product sneak peeks
• Updating founders' and key team's profiles
• Consistent engagement and outreaching anybody who might spread the work (FFF, Community, social publications, press)
• Community promotion, like for GM Suite

Trood GM Suite

• Video materials
• ASO (App Store Optimization)
• Ensuring reviews for product and likes/subscriptions/shares for public materials
• Landing/social test
• Enabling referral program
• Influencers, testimonials from recognizable brands and public persons
• OpenSource contributors outreach (if applicable)